A brand reputation can take years and millions of dollars to build and it is the most precious asset you posses and it can be destroyed by a online post within minutes. Your online reputation is same as your offline reputation with only one major difference. Online reputation good or bad can go viral within minutes if not tackled on time which may leave your brand image in tatters. So how to gain online reputation using the same media power correctly and do wonders to your online reputation.
Some of the effective strategies to control what are being said about you company and products online can be classified as follows:
Keep a track about everything that is being said about your company, brand and products.
Build a relationship with people who post positive contents by saying thank you in an friendly way to build online reputation. Building relationship and networking is appositive way to improve your online reputation.
Go all out to help people by building a profile in online communities so that you get good information and exposure which in turn help you to build a good online reputation.
Provide maximum positive information online about your business as possible which improve your online reputation.
Clarify your stance by apologizing to people who post negative comments and ask for their opinion to improve your image.
Negative contents may appear due to lack of awareness and you should clear that confusion by interacting with the audience and posting your side of the story.
Control your search engine results by creating a profile on as many social media sites and community forums so that you stay in the first page of search engine.
Utmost ethics should be maintained while presenting your company and your brand to build online reputation.
Listen to suggestions and criticism in a positive manner and encourage customers and community members to provide feedback which will help you to streamline your online reputation.
To put it in short, how to gain online reputation tactics is an extension of a good marketing strategy and a good company will use all the above strategies to maintain their online reputation.
What is your online marketing startegy ? We’d love to hear your thoughts.